Because Car Because Datsun

The Datsun GO has taken the 2016 Kinsey Report accolade as the country’s most affordable car - making it the second time in a row that Datsun has led the rankings as the car that is the most economical to maintain in South Africa. By scooping the field in 2015 and 2016 in the authoritative and comprehensive survey, the Datsun GO has fulfilled the promise Datsun made to bring quality, affordable motoring to South Africa’s competitive A-segment, said Des Fenner, General Manager of Datsun South Africa of the GO’s major achievement. During its two years in South Africa, the Datsun GO has made an indelible impression on the entry-level vehicle segment . The GO has not only helped motorists to contain motoring costs at a time when there are massive budget pressures on most households, but has also enabled many South Africans to enter the new car market for the first time. This has brought independence from public transport schedules to many and provided them with the personal mobility that

IT’S not very often that we see a new automotive manufacturer enter our market, let alone one that revives itself. I was recently at the launch of Datsun’s Go, a new model from the Nissan stable, aimed straight at the younger generation. The Datsun brand is well-known locally but this more youthful revival compared with the conservative products of the 60s and 70s, certainly means the brand has a new consumer base in mind. Unique selling proposition It’s difficult to bring up the Go without mentioning the price. You can set off to one of the brand’s 44 dealerships across the country and leave with a brand-new car for R89 500 (without power steering) and in these trying times, this is quite astonishing. Even the better-equipped Lux model comes in at R99 500, which includes power steering. This opens the brand up to a whole new segment of young, first-time buyers The pitfalls There are some problems with the car though, as the low price does not include ABS brakes or an airbag,